Privacy Policy

Last updated: 23 July 2026

Joyful(“we”, “us”, or “our”) operates the Joyful website and its exam-preparation apps, including BritPass and CanadaPass (together, the “Services”). This Privacy Policy explains how we collect, use, share, and protect personal information when you use the Services.

Information we collect

The information we collect depends on how you use the Services. We may collect information you provide, such as your name, email address, and the contents of a support request. We may also collect technical and usage information, such as device and browser type, operating system, IP address, approximate location, pages or features used, study progress, crash reports, and diagnostic data.

We use essential cookies to run the website and keep you signed in. With your consent (asked for when you first visit, and changeable any time via “Cookie settings” in the footer) we also use analytics and advertising cookies from Google, Meta and TikTok to understand usage and measure marketing. We don’t load those until you opt in.

Web accounts, purchases and emails

If you create a web account we store your email address, your subscription status, and your practice results (scores, answers and mistakes) so we can save your progress. Sign-in uses one-time email links. If you buy Web Pro, payment is processed by Stripe; we receive confirmation, subscription status and billing details such as country, but never your full card number. If you ask us to email you (for example your score or a free cheat sheet), we store your email and, only if you tick the box, your consent to occasional study tips — which you can withdraw with the unsubscribe link in any email.

We use these service providers to do this: Supabase (account data and practice history), Stripe (payments and billing) and Resend (sending emails). They process data on our behalf under contracts that protect it.

App Store and Google Play purchases

If you purchase or subscribe to premium features inside a mobile app, payment is processed by Apple or Google. We do not receive or store your full payment-card details. We may receive purchase confirmation, transaction identifiers, subscription status, and the features you have unlocked so that we can provide and restore access to paid features. Prices, trials, renewals, cancellations, and refunds for in-app purchases are governed by the relevant store’s terms and policies.

How we use information

We use information to provide, maintain, secure, and improve the Services; personalise and restore your experience; respond to support requests; analyse performance and usage; prevent fraud or misuse; communicate service-related information; and comply with legal obligations. We do not sell personal information.

Legal bases for processing

Where UK or EEA data-protection law applies, we process personal information when it is necessary to provide the Services or perform a contract with you, to pursue our legitimate interests in operating and improving the Services, with your consent, or to comply with a legal obligation.

How we share information

We may share information with service providers that help us operate the Services, such as hosting, analytics, customer-support, security, crash-reporting, and app-store providers. We may also disclose information where required by law, to protect the Services or people’s rights and safety, or as part of a merger, financing, acquisition, or sale of assets. Service providers may process information only for the services they provide to us.

Data retention and security

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to meet legal, tax, accounting, and dispute-resolution obligations. We use reasonable technical and organisational safeguards designed to protect information, but no internet transmission or storage system can be guaranteed completely secure.

International transfers

Information may be processed in countries other than where you live. Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections approved by relevant regulators.

Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, restrict, object to, or receive a portable copy of your personal information, and to withdraw consent where we rely on it. You may also have the right to complain to your local data protection authority. To exercise a right or ask a question about your data, contact us at hello@joyfulpass.com.

Children’s privacy

The Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, please contact us and we will take appropriate steps.

Third-party services and changes

The Services may link to third-party websites, including official government resources and app stores. Their privacy practices are governed by their own policies. We may update this Privacy Policy from time to time. We will post the updated version here and change the “Last updated” date. Material changes may also be communicated through the Services where appropriate.

Contact us

For privacy questions, requests, or concerns, contact hello@joyfulpass.com.